Marketing Audit

Not sure where you’re going wrong, or what’s missing from your marketing strategy? Gain a fresh perspective with a full marketing audit.

I take a hands-on approach to elevating your marketing strategies, starting with understanding your business at its core. Here’s how it works:

I work closely with you to review your business plan and assess how marketing aligns with your short- and long-term goals.

I dive into the nitty-gritty of your marketing activity, evaluating the current state of the following:

Marketing Plan and Strategy: I dissect your current marketing plan, including the marketing mix, positioning and messaging.

Brand Identity: I analyse the consistency and effectiveness of your brand elements, including your logo, tag line and brand guidelines.
Website: I evaluate the usability, design, SEO and the overall effectiveness of your website at maximising conversions.
Content Strategy: I assess the types of content currently being produced, focusing on quality and relevance to the target audience.
Social Media: I investigate your presence across social media platforms, considering consistency of posting, engagement with followers and relevance of posts to the target audience.
Email Marketing: I review of your past email marketing campaigns, paying particular attention to open and conversion rates.
Advertising Campaigns: I evaluate paid advertising performance across online and offline channels.
Analytics and Metrics: I ensure that the tracking and measurement tools you currently have in place are lining up to your key performance indicators
Budget Allocation: I examine whether your marketing budget is being maximised across various channels and campaigns.
Technology Stack: I review tools being used for marketing automation, analytics and customer relationship management (CRM) and ensure they line up with your goals and KPIs.
Compliance: I ensure that your marketing activities comply with GDPR and any other relevant laws and regulations.

Upon completion of the audit, I provide a detailed report that includes:

Recommendations: Actionable suggestions for improving your marketing efforts based on the findings of the audit, all aligned with your goals and objectives.
Action Plan: A step-by-step plan detailing how you can implement the recommendations, complete with timelines, resources, and budget considerations.

Ready to unlock the full potential of your marketing strategies? Click below to schedule a free, no-obligation consultation.